Hey there!

I’m Gus, a Colombian visual designer located in Brooklyn, been designing consciously since 2019-ish when I was already going through my degree. “Consciously” because my first scrawls date when I was 7 years old. I love working on projects from the art direction, brand identity, visual language, editorial design, typography, photography and any huge project -the size is irrelevant but the vision is all- that represents a challenge and new learnings.

Art direction, Brand identity

Jord is a hand crafted honey wine, or we should better call it “hidromiel”as the nordics used to. The whole Jord universe floats around the nordic history, from their name, the runes, the nine realms printed out every label to the taste of it’s wine.

Apr 2021 in collaboration with Laura García.

Art direction, brand identity, motion graphics

Bajo Constructo is an independent electronic music event promoter, they are focused on the underground side of techno, they are fully inspired by sound, abstract and conceptual art.

Bajo Constructo’s name comes from the concept of the social constructions, Its english translation is “Under construct/construction” is an idea that’s taking shape, never fully completed. always evolving.

2021-2024

Unidentified Objects

Presskit

Graphic design/Editorial design

May 2022

Unidentified Objects Film

MOTION

GRAPHICS

MOTION GRAPHICS

Mintic is the Colombian minister of technologies, this motion graphic was made under the direction of the Caldas University design office during a 2022 internship.